In 1996, Xenna Founder, Carol J. Buck began developing personal care products that today are sold across the country to millions. With business experience in advertising, consumer product marketing and pharmaceutical consulting, she had the knowledge base to launch her own personal care products company.
Her first product was a natural curl relaxer which successfully sold in Walgreens for several years. Her hair relaxer research led to an in-depth understanding of the protein keratin and opened the door to other applications. Because toenails and fingernails are comprised of keratin Carol realized, and later clinically proved, that another formulation would clear nails of keratin debris, the unsightly, discoloring build-up under nails where nail fungus thrives. Branded NONYX® Fungal Nail Clarifying Gel, this discovery put Xenna on the retail map. Today, Xenna continues to develop new products for skin, feet and nails. Ms. Buck is an active member of the Women Presidents' Organization, the Society of Cosmetic Chemists and the Diversity Alliance for Science. She lives in Princeton, NJ with her husband, a retired entrepreneur and novelist, and enjoys tennis and gardening in her spare time.
To provide consumers with unique, effective personal care products that fill unmet needs.
Founded in 1996 and based in Princeton, NJ, Xenna Corporation is focused on developing and distributing products for hair, skin and nails that solve unmet consumer needs with ease and minimal chemical ingredients. Those created have no parabens or preservatives and are clinically proven effective. The largest brand is NONYX® Fungal Nail Clarifying Gel, an exfoliant of keratin debris where nail fungus thrives. It has been sold in national retail chains since 2004.
Xenna Corporation is a member of ICMAD, the national association of Independent Cosmetic Manufactures and Distributors and the Society of Cosmetics Chemists. The company was ranked as one of New Jersey's Top Research Facilities in 2006 by NJ Biz. Additional information is available through Dunn & Bradstreet.
Founder and CEO, Carol J. Buck, MIA, talks with GROWING BOLDER about what motivated her to start a business after 50 and offers some advice to other entrepreneurs just starting out.